Mailing List. Names, addresses and sometimes phone numbers of consumers or businesses aggregated by buying characteristics such as age, income, education, size of household or business and ownership of property. Mailing lists are used for direct mail and to generate sales leads.
Marketing Plan. A company plan for marketing products and services and increasing sales.
Market Share. The percentage of a product category´s sales, in dollars or units, that a particular brand, product line or company controls.
Marketing Communications. The process and techniques involved in marketing, promoting or selling products or services through creative, visual or written communications. Also known as “marcom.”
Maturity. In general, the period and date when payment of a loan is due. As applied to securities and commercial paper, the period and date when payment of principal is due.
Maturity Extension. Extension of payment beyond the original date established for repayment of a loan.
Mediation. A form of alternative dispute resolution in which a neutral party (a mediator) seeks to promote and negotiate a settlement between opposing parties in a dispute. There is no mechanism to compel the parties to settle; they must voluntarily agree to any settlement.
Medium. A type of publication or communications method that conveys news, entertainment and advertising to an audience. Examples include newspapers, television, magazines, radio, billboards and the Internet.
Merger. Typically, a combination of two or more corporations into one corporation.
Mortgage. An instrument giving legal title to secure the repayment of a loan made by the mortgagee (lender).
MP-3 (MPEG Third Layer). A popular audio file format. Files encoded in MP-3 compress data at a 10:1 ratio, making it suitable for sending large, high-quality audio files over the Internet.
MPEG (Moving Pictures Experts Group). A common file format for sending audio and/or video over the Internet.
Multimedia. Information that combines different types of content, such as text, images, animation, video and audio.
Business Glossary (M)
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